Google now crawling Facebook comments

For those of us in the PR industry, some massive news from Google today – it’s now able to index some website comments, most notably Facebook.

According to Digital Inspiration, Facebook comments are searchable, meaning that you’ll now get the additional SEO juice from the added content:

“Googlebots, or the spiders that crawl web pages, are now reading Facebook comments on websites just like any other text content and the more interesting part is that you can also search the text of these comments using regular Google search.”

This has been confirmed by Google’s Matt Cutts, who says that the Googlebot “…now has the ability to execute AJAX/JavaScript to index some dynamic comments.”

This is huge for a PR industry becoming more and more heavily reliant on using social media platforms like Facebook. For those of us not in the know as yet, below is a bit more on the basics of SEO. With this announcement, it’s now even more important that you monitor client’s pages and the comments you receive. I know what you’re thinking though, easier said that done.

SEO (Search Engine Optimisation), it’s important. PRs should have (and need) this fact drummed into them on a regularly basis.

More often than not, when we talk of SEO the end goal is to get a client’s website higher up in search rankings. It makes sense that if you’re flogging chairs used in offices, you want your site to come up near the top when someone searches for ‘office equipment’. A good start is ensuring your website copy mentions the word ‘chair’, rather than ‘innovative seating solution for office environments’ – or something equally as confusing.

That’s the basic principle. However, there’s also a lot to be done with ‘SEOing’ content. Optimising a press release or media alert, for example, greatly improves the chances these words will appear in online news. If they do so on a national site or highly targeted vertical, individuals searching for such keywords should get some exposure to your brand. Chuck a site link in there and you’ll get a nice traffic spike and a boost in your page rank (or equivalent) to boot. Also, if multiple authoritative news sites are covering your brand or company using the same or similar keywords, and said keywords are also within your website content, Google is going to quickly figure out what you’re about and help you rise up the rankings.

So, making sure your PR content contains top notch, current keywords in the body of text, and headlines especially, you should be on the road to some improved site traffic and general search engine praise. You do this, and the client is a whole lot happier.



We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on November 2, 2011, in PR, SEO, Social media and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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