Google’s social search – what is it?

It was nearly lost amongst the CES deluge but some pretty big news if you’re in PR this week – Google finally made the announcement we all expected. Say hello to social search. If anyone thought that Google+ alone was the search specialist’s attempt to overthrow Facebook then you were ‘totes wro’ (totally wrong).

So what is it? You’ll now start seeing more content when you search for anything on Google. This will be in the form of Google+ profiles and pages, your own personal photos and posts, and anything that’s been shared with you on Google+. That means that the people you have you have added to your Circles will now have a direct influence on your search results *now regretting all the random people I added when it first launched*.

The principle idea behind the new Google feature is to offer users more personalised results. As you can imagine, the likes of Twitter are not happy. Matt Cutts on the other hand thinks think it’s great. No shock there then. Many are questioning the legality of Google being able to block other major social networks from appearing in search and I’m sure the debate will continue to rumble on.

Something we should all keep tabs on…

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on January 13, 2012, in PR, SEO, Social media and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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