The Kernel – stealing a march on the competition

The technology blogosphere is one of our main areas of expertise here @ MUSTARD PR, and one we keep a close eye on. Over the course of the last six months to a year, it’s a scene that has changed quite dramatically. Many will point to the apparent dethroning of TechCrunch as the main event in a tumultuous year for tech blogs. TechCrunch Europe is no more.’s exodus surprised many with writers leaving for pastures new every couple of weeks, or so it seems. Add to that a short tenure for Mike Arrington’s successor Erick Schonfield, all of which contributed to a less than stable few months.

However, for us the biggest news is the launch of The Kernel, a new technology blog aimed at ‘Enquiring Minds’. Unlike the likes of TC, GigaOM or PandoDaily, it features opinion and comment as opposed to the fast-paced startup and tech news we’ve all become accustomed to. It’s edgy and has real balls.

Headed up by Milo Yiannopolous (@Nero), it features some attitude-packed features on TechCity, the demise of TechCrunch and tech startup recruiters – all absolute must-reads. With no focus on page views or climbing the Techmeme table like its competitors, The Kernel is making some serious waves in the tech blogosphere.

Recently, The Kernel pointed out its dislike of PandoDaily, ex-TechCrunch writer Sarah Lacy’s $2.5 million backed tech blog. It sparked a conversation between Milo and Paul Carr, also ex-TechCrunch and now a writer for Pando. Recorded on Skype for our viewing pleasure, enjoy:

It’s going to be a very interesting year or so if you’re a tech blog.



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Posted on May 17, 2012, in tech and tagged , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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