The Kernel – stealing a march on the competition

The technology blogosphere is one of our main areas of expertise here @ MUSTARD PR, and one we keep a close eye on. Over the course of the last six months to a year, it’s a scene that has changed quite dramatically. Many will point to the apparent dethroning of TechCrunch as the main event in a tumultuous year for tech blogs. TechCrunch Europe is no more. TechCrunch.com’s exodus surprised many with writers leaving for pastures new every couple of weeks, or so it seems. Add to that a short tenure for Mike Arrington’s successor Erick Schonfield, all of which contributed to a less than stable few months.

However, for us the biggest news is the launch of The Kernel, a new technology blog aimed at ‘Enquiring Minds’. Unlike the likes of TC, GigaOM or PandoDaily, it features opinion and comment as opposed to the fast-paced startup and tech news we’ve all become accustomed to. It’s edgy and has real balls.

Headed up by Milo Yiannopolous (@Nero), it features some attitude-packed features on TechCity, the demise of TechCrunch and tech startup recruiters – all absolute must-reads. With no focus on page views or climbing the Techmeme table like its competitors, The Kernel is making some serious waves in the tech blogosphere.

Recently, The Kernel pointed out its dislike of PandoDaily, ex-TechCrunch writer Sarah Lacy’s $2.5 million backed tech blog. It sparked a conversation between Milo and Paul Carr, also ex-TechCrunch and now a writer for Pando. Recorded on Skype for our viewing pleasure, enjoy:

It’s going to be a very interesting year or so if you’re a tech blog.

Advertisements

About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on May 17, 2012, in tech and tagged , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: