MUSTARD’s Top 5 Tech of the Week

So here it is, our much-anticipated Top 5 Tech of the Week, summarising the big tech stories from the last 7 days.

Enjoy!

1. Instagram drops Twitter to boost website numbers

We knew it was just a matter of time before market share leaders Facebook decided to take charge after their acquisition of Instagram. This week, they made a big move to try and get the upper hand on rival social networking site Twitter.

Instagram announced it would be disabling media display Cards on Twitter, therefore requiring users to click on links which direct them onto the Instagram website. The reasoning behind it? To “direct users to where the content lives originally, so they get the full Instagram experience,” said CEO Kevin Systrom. Following the $1 billion acquisition by Facebook, Instagram CEO Kevin Systrom was adamant the company would “not go away” and that future sharing on other social networks and features would as they were. Seems Zuck wears the trousers in that relationship. Check out full story here.

Check out Systrom being grilled at Le Web in Paris last week:

2. Google+ surpasses more than 500 million members

Google announced on Thursday 6th December 12 that its social network Google+ has reached 500 million members. In a blog the company revealed that 135 million are said to be actively visiting the social network each month.
Google’s SVP of engineering Vic Gundotra described Google+ as “the fastest growing network thingy ever.” This was due to the fact that only in September of this year Google announced that it had passed 400 million Google+ members showing a rapid increase of 100 million members and as many as 35 million monthly active members.

Just another 500 million to go to catch up on Facebook then…check out the full story here.

Google-Plus

3. $100 million investment for US production of Macs

Computer giants Apple have decided to invest $100 million into a new scheme, which will see the return of Mac computers production to the US. Apples CEO Tim Cook believes the change will help set up partnerships with local suppliers. Full story here.

4. How Netflix will revolutionise television

The future of television will not be about ratings, schedules and recaps…well that’s what Netflix CCO Ted Sarandos reckons. He sees the company not just as another competitor for traditional pay TV networks like HBO, Showtime and Starz, but step towards the change of television forever.

Speaking in an interview last week, Sarandos said his company was not just out to steal away from big blockbusters, but do so much more than that. Netflix believes they have the ability to change television forever with Sarandos stating that in five years time “television is going to look nothing like we’re seeing today.”

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5. YouTube makeover for a user-friendly interface and clarity

YouTube the hit video sharing website launched its brand new redesigned website last Friday, designed to reduce clutter and putting videos front and centre. The idea of the new homepage is to give users an easy readable and accessible interface in which to browse on.

The new design puts all relevant information in the centre of the page whilst all other information (subscribe button, social sharing features etc) have been moved down below the video. The new Guide feature doesn’t just live on the web in the browser but will also be the focal point for reviews on a wide range of mobile devices and connected TV platforms, including Android, iOS, Playstation 3, and Google TV. We think there’s still some work which needs to be done. What do you think? Full story here.

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on December 11, 2012, in MUSTARD PR, tech, Top Tech of the Week and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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