Top Tech of the Week time…

You’d think in the run up to Christmas that the world of tech would be a little quieter than usual…

…think again! It’s been a week to remember if you’re Instagram…

1. No, what Instagram just did to its users is not acceptable
Undoubtedly the biggest storyt his week was Instagram’s ToS change – the Facebook subsidiary unveiled new terms of service that give it the right to put users’ photos into ads and even sublicense them to third parties. Don’t like it? Take a hike by 16 January, or stop complaining…

instagram-app-2-620x433

2. Instagram makes about-turn on terms of service update
Cue the public backlash and subsequent U-turn from Systrom and his team. Here is what Systrom posted about the “confusion” regarding using your photos as ads:

The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.

Whoops

3. Social Network giant Twitter reaches 200 million users
Twitter this week have reason to celebrate and not purely because of Facebook’s involvement in the Instagram incident. It was announced on Tuesday 18th December that the social network site had reached 200 million monthly unique users. The last time Twitter shared impressive figures was from back in March of 2012 stating that 140 million users took to the site with over 340 million tweets being sent per day, meaning the company has experienced astonishing growth of 60 million users within 9 months.
It hasn’t been easy for Twitter with Instagram pulling its Cards services away from the app earlier this month, however it was quick to reinstate another image editing partner in Aviary.

Whilst Facebook still leads the market with one billion active monthly users, Twitter has seen impressive growth over the course of 2012 with many people and organizations taking to the social network site to help promote their views and businesses.

Barack Obama's tweet

3. LG releases new Magic Remote for SmartTV
Something different to the app and social media scene comes LG and their revolutionary new Magic Remote for their SmartTV. This new television remote is designed to integrate with the Korean companies range of SmartTV’s and are seen to be the latest big thing for gadget lovers.

The main feature of this remote which separates it from its competitors is the fact that it incorporates voice control technology that is supposed to pick up on regular conversation. If you want to see the latest online video simply say show me and state the name and the remote will understand and start up the video. The remote is designed for LG’s SmartTV range, however the Magic Remote is compatible with leading set-top boxes and Blu-Ray players and can also be a replacement Nintendo Wii control thanks to it supporting gesture control.

lg-magic-remote-new-design-0

4. HTC to launch 2 tablets to compete with rivals
It is reported that the Taiwanese mobile company HTC is to launch two Windows RT tablet devices for 2013. It has been highlighted that the company is struggling to compete with rivals Samsung and Apple in the Smartphone market, hence the reason to merge into the tablet sector. The company is planning on releasing a 12-inch ‘tablet’ and 7-inch ‘phablet’ with a unique feature that plans to give it an edge over its competitors – the ability to make phone calls.

The launch date is yet to be confirmed, however it is rumoured that it should be fully functional by February 2013, which is a busy period for many companies launching as they head over to Mobile World Congress in Barcelona, Spain.

htc-flyer-tablet-550x4303

5. The latest rumours surrounding the iPhone 6
We are only just getting over the initial fight for the iPhone 5 and already Apple are talking about the next big and best gadget to release to the world. Yes, iPhone 6 rumours are already spreading like wildfire and there is suspicion that it will be the next version of the popular handset with a lot of speculation surrounding the iPhone 5S. With the Smart Phone market being so competitive The Apple iPhone 6 could replace the 5S, as Apple will want their launch to match game changing technology and compete with the likes of the Samsung Galaxy S5.

So how will the iPhone 6 improve? Well Apple will intend to follow the iMac’s and MacBook Pro’s in terms of having a HD Retina Display, with it being rumoured that Global technology company Sharp are working on 4.8-inch Retina+ IGZO screen which will make the iPhone display thinner, brighter and much clearer with supposedly better than HD resolutions. However because the technology is so advanced is another reason that the iPhone 5S may not be released and Apple will want to save the bleeding-edge technology for the likes of the iPhone 6 and maybe the iPad Mini 2.

iOS6BannerLive

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on December 21, 2012, in Top Tech of the Week and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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