MEF – the mobile trends to look out for in 2013

12027210-mef-logo2011-rgb-large-72dpi

The Mobile Entertainment Forum (MEF) are at it again – this week the mobile content and commerce community announced the ten trends that we should be looking out for in 2013.

Check them out:

1. Convenience becomes paramount: convenience will exceed entertainment as the primary mobile content and commerce driver globally.

2. Shift in Payments: operator billing will be overtaken by other mobile payment systems in developed markets.

3. Big Data will drive mobile engagement: widespread rollout of personalised recommendations and alerts based on context and behavioural data enabled by mobile.

4. Trust as a critical asset: consumer trust around privacy and data collection will become a critical asset for apps and brands in 2013.

5. Usage Convergence: The dividing line between consumer and enterprise-focused services will melt, transforming the way companies use mobile.

6. Growth in health and education services: 2013 will see a significant uptake in the use of health and education services, based on interactive mobile content and device penetration. Growth markets will drive this but also developed markets will complement and develop existing systems.

7. Crowd-sourcing of mobile content: mass-curation of content, such as large-scale photo integration enabling crowd-sourcing of public events imagery, will emerge as a defining mobile apps category, but will experience scaling issues, including transparency and privacy concerns.

8. The March of Multi-Screens: In 2013 much of the mobile ecosystem’s energy will target the integration of multiple connected screens, such as TV companion services, to deliver a consistent and complimentary experience across every connected device.

9. Third mobile ecosystems: Windows Phone 8, Firefox OS and BlackBerry 10 will make progress globally, especially in growth markets.

10. China is coming: Chinese mobile content and commerce vendors will expand into global markets, but will struggle with the complexities of mobile ecosystems and IPR.

Advertisements

About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on January 4, 2013, in mobile and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: