Facebook finally reveals its much anticipated secret

Facebook Graph Search

It was announced this week that social media giant Facebook will be introducing a new search tool, fully integrated with their social network and powered by Bing.

The first thing they wanted to make clear is that this is not another “search engine” which will bring up all the latest Wikipedia links, but a twist which will allow you to personalise the search by using your Facebook friends and interests.

So how is it different? Well the search is to focus on four main areas – People, Photos, Places and Interests. Labelled as Facebook’s ‘third pillar’ alongside its News Feed and Timeline. The addition aims to make the user experience more effective and personal.

Many people see this as Facebook’s first step into the multi-billion dollar global search engine industry, by taking advantage of its position as the first stop when many people go online. Although as mentioned the Graph Search will take an innovative twist to an already proven poplar formula, which will index users search results and prioritise them based on how close in the social graph you are to people.

Facebook has only released the beta to a small group of tech journalists, who so far have given it mixed reviews. Most have supported the change as it shows innovative movement by Facebook, however there does appear to be some criticism surrounding the Graph Search and many believe it will not be chosen over other well known sources (Google etc).

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Posted on January 16, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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