New year, new recorded highs

Apple Record BreakingIt was announced this week that technology giant Apple capitalised on the busy Christmas period as it announced huge earnings for its first quarter of 2013. The company’s revenue amounted $54.5 billion in Q4 of 2012, with other impressive figures including $13.1 billion in profit and earnings of $13.81 per share

However this years broadcast overwhelmed those figures, especially due to the fact that there was only 13 weeks of sales included in Q1 of 2013, as apposed to 14 weeks in Q4 of 2012.

A lot of speculation surrounded the company about whether they would be able to emulate previous sales shown under the Steve Jobs era, especially in iPad and iPhone sales numbers.

This was never a serious worry though for those high up in Apple though as the company recorded $54.74 billion in revenue, beating Q4 figures and considerably higher than 2012 Q1 figures of $46.33 billion; Also with earning of $13.45 per share. It was also estimated that iPhone sales reached around 49.5 million and iPad sales at around 24 million.

Lets see what comes next for the tech giants; we can only see it going one way….. up!

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on January 24, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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