BlackBerry 10 Here and Now

BlackBerry 10BlackBerry have had a busy day announcing all their new additions to the business and there future plans to help try and turn them back into a dominant player in the smartphone market. The day initially kicked off with Research In Motion (RIM) rebranding to become BlackBerry and trading under the name of BBRY.

The Canadian smartphone maker has launched BlackBerry 10 operating system and two new smartphones the BlackBerry Z10 and BlackBerry Q10, both of which are promised to have the capabilities of matching rivals Apple and Samsung, along with their features which allow you to fully sync with your home, car and health care systems wherever you are (nothing really new).

The new models consist of a 4.2-inch all-touch smartphone – The BlackBerry Z10 and not forgetting its roots, the company have also releases a 3.1-inch display handset, which comes with a QWERTY keyboard.

BlackBerry 10 is different to RIM’s (BlackBerry now) previous operating systems as it combines new innovative features along with social media and email accounts and the needs to provide support for Android apps. RIM has also created a new BlackBerry Hub – the space where many of your emails and social networks are kept – and also new flow feature to replace the ever-popular home button (at least on the Z10).

The new models and operating system all sounds and looks good, however there has been speculation as to how they are expecting to keep up with market leaders Apple and Samsung, due to their neglect for BlackBerry World and apps. It has been evident through the iOS and Android markets that this helps distribution of products and BlackBerry seem likely to stick to their “Business phone only” stereotype they seem to have been tagged with in the past.

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on January 30, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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