Top Tech of the Week!

This weeks Top 5 Tech of the week is all about Mobile World Congress (MWC) the technology event in Barcelona. We will be highlighting the week’s biggest and groundbreaking stories.

Lumina 520&7201. Nokia kicks us off as they unveil the Lumia 520 and 720 Windows handsets

It’s kicked off, the world’s premier mobile industry event Mobile World Congress and luckily enough we’ve managed to get out here for a look around.

Some of the biggest news of the day came from Nokia as they launched their two new handsets, the Lumia 520 and Lumia 720. No real surprise there, as it was almost common knowledge they would be making an appearance during some point of the event.

So firstly the Lumia 720, this model carries a 4.3-inch screen with a 1GHz duel-core processor. With a 6.7 megapixel camera, 8GB of memory and 512MB of RAM its one of Nokia’s more powerful smartphones, although still trails to the 920 and 820. The device is planned to hit the far east late this quarter with further expansion west following, so UK enthusiasts can look forward to getting there hands on this hopefully by late spring.

So the new low budget Lumia 520 is aimed at making smartphones available for everyone. The most affordable Windows 8 phone has a 4-inch screen accompanied with 1GHz duel-core processor 512MB of RAM and a 5.0 mega pixel camera. Although this will never compete with the top end smartphones on the market, it does offer functionality at what is planned to be an affordable price.

 

Sony Xperia Z2. It’s Sony’s turn as they introduce the Xperia Tablet Z

Moving onto tablets, your middle ground between mobile and computer, and the news comes from Sony as they announced their new Xperia Tablet Z. The 10-inch slate Android Jelly Bean device comes equipped with a 1080p display, super slim frame and is waterproof.

The tablet itself looks very neat and is actually slimmer than an iPad mini, however it is said to feel a bit flimsy. Although this may be the case, take nothing away from Sony; they have managed to fit an 8 megapixel camera on the back and front capable of recording 1080p video for Skype. The screen has the quality of 1,920×1,200-pixel resolution and what we consider to be the deal breaker is its ability to withstand water, and were not just talking about a few rain drops. The Xperia Z can actually plunge into water of up to one metre for up to 30 seconds. Not that this is a good idea, but it gives you a bit more ease of mind when using it by the swimming pool.

Sony is yet to announce the cost of their product, which is expected to be in the UK by Q2 this year. We will keep you up to date on the latest.

Spotify & Ford Sync3. Control your car with the sound of your voice – Spotify connects with Ford Sync

Moving away from mobile devices for a moment, well kind of anyway, we can now look at Ford and their latest announcement, which caught the eye of many in Barcelona this year. Recently the giant car manufacturer introduced Ford Sync, which allows drivers to make commands to their mobile as its synced with the car’s control system, so it was only a matter of time before someone got in on the action. Well the first to do this is the vastly growing mobile app Spotify.

Driver distraction is a major issue for car manufacturers when it comes to expanding their technology channels. So this is what makes this integration great. Spotify the mobile streaming app syncs with the latest Ford cars allowing you to take full control of your music via the sound of your voice. The driver will have the ability to pause, play and skip tracks as well as more advanced features like choosing artists and getting the car to read out available albums.

The feature is set to go live for car owners who have the Ford Sync by the end of March.

Nokia 1054. Fancy a bargain?

Nokia takes centre stage once again as they reveal their second mobile device at MWC. This time it is targeting at a completely different market from the Lumia 520 and 720, which we spoke about earlier.

The new Nokia 105 is being branded as “the cheapest quality phone in the world”. The device cannot take pictures, download apps or log you into social media sites. However it does what really, you want a phone to do. The Nokia 105 makes calls, can handle text messages, has a colour screen and a headphone jack. The closes thing you get to a special feature is the torch on the top of the handset. This may sound a little bit dull, but the real bonuses of the phone are that it can handle up to 12 hours of talk time, has a months charge on standby and most importantly is only £12.

A lot of people will see this phone as a backwards step, although its being tipped to become many peoples ‘back up phone’, which in all honesty is not a bad idea, considering the amount of hassle and stress it is when you do eventually loose your smartphone.

LG Optimus Pro G5. And finally LG showcase their Optimus G Pro

Many different devices have been previewed this week from various companies small and large, so it has been hard to narrow them down to just 5. Our final product comes from Japanese giant LG who showed off their new Optimus G Pro, said to be a direct competitor with rivals Samsung and their Galaxy Note.

The device comes with a 1080p HD display, 2GB of RAM, 32GB storage and a 13MP shooter. The handset is a dramatic improvement on their previous products due to its ne S4 600 processors, which clock at 1.7GHz. The new LG Optimus uses the latest version of Andorid’s Jellybean, which all together makes for a smooth running system.

The new device is very free flowing allowing you to use multiple apps at once by simply shrinking windows and moving them around the screen. It is also very fast and responsive making for ease of use.

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on March 1, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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