Volvo helping to drive safety into the future

Volvo TechWe have seen many additions to car safety over the years including the seatbelt, air bags and so forth. Well now motoring giant Volvo intend to knock all of them out of the park as they move forward on protecting those of us not in the vehicle, but on the road.

Volvo the Swedish car manufacturer have now announced they have developed a new system which will allow their vehicles to detect cyclists on the road, which could dramatically reduce fatal accidents. The new addition to the cars safety features will consist of a camera and a radar that will monitor both the front and back of the vehicle giving it the ability to detect threats which will include cyclists suddenly swerving out into a cars path. It is said that if a collision is detected then an alarm would sound and the cars breaks would be fully deployed.

The technology itself is nothing new, well to Volvo anyway, as it is an enhanced version of their currently existing Volvo pedestrian detection system. The system uses the same principals as before, however it now has been redeveloped and requires a more powerful processor, meaning current Volvo drivers are unable to install the latest software, and it will only come fitted with new models, which also have to be ordered before purchase, as the system needs to be built in factory.

Finally people looking to install the latest equipment will face a heavy cost of £1,850 for the package, although you have to think can you put a price on safety? Well maybe yes and we would have thought it would be cheaper than that.

Advertisements

About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on March 7, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: