Top Tech of the Week!

Facebook Home 21. Facebook Surpasses 500k Downloads

For most companies they would see it as a success, but I suppose when you have over 1 billion users social media giant Facebook considers 500 thousand people to be a mere drop in the ocean. Yes we are talking about the new release Facebook Home, which went live the end of last week and has secured 500k, downloads.

Taking nothing away from them, these are impressive figures, its just we imagined they may have expected more, when you put into perspective Instagram’s move to Android saw over 1 million downloads a day for their opening 5 days.

It must however be remembered this was always going to be a test due to the significant change Facebook is trying to implement on it users. Facebook Home as we’ve written about before is not just an app, but a complete overhaul of your phones default screen. The transformation no longer bases Facebook around your phone, but your phone around Facebook giving you accessibility no matter what you are doing.

The app is currently available on a few Android devices, which must also be taken into consideration when talking about download numbers. I guess we will have to wait and see how the figures settle in the next few months before concluding on the apps success

Yahoo! Summly App2. Yahoo! gives us our first taste of Summly

Last month we wrote about the huge announcement, that Yahoo! was to purchase 17-year-old Nick D’Aloisio bedroom made app Summly for a hefty sum of £30 million. Well today is the first time we will be able to see how the company intends to integrate Summly into there new iOS based app.

The app which will only be released for U.S. customers today, uses Summly as it was originally designed for, to shorten content of news stories to offer the user a brief index of the content within. The app’s interface uses Summly well putting the brief description in the foreground of a full windowed image related to the story. The app also offers an improved search feature for videos and images not to mention being able to highlight your favoured topics to receive those stories first. Yahoo! has also designed the app to work across platforms, not anything new, but still handy so that all your search requirements are saved when logged in with a Yahoo! ID.

What seems to have impressed most people is the rapid turn around or product cycle that has occurred since the acquisition of Summly, which only took place last month. Speculation surrounds whether or not work had begun prior to the announcement, however even if this was the case the timing has been excellent. Many people believe this to be Yahoo!’s answer to all the critics who slated Livestand (a previous Yahoo! news feature) since the failure in May 2012 after only 6 months in action.

iphone3. Have your own personal nutritionist with new iOS app Nutrino

As we have seen and previously spoken about, the fact that the whole of our fitness and well being can be very much dominated through various technology outputs, which offer us insights to our personal health. However not too many apps cover what we should be doing to improve our health in terms of a nutritional value. Now a new revolutionary app has launched, which takes users current diets and transforms them into healthy nutritional meals based on their profiles.

Nutrino is the virtual nutritionist that takes into account users, favourite foods to consume, ideal goals, habits and tastes to overall improve their life style.

Nutrino prides itself on being unique due to the fact it will specify itself to the exact user traits allowing the app to be more attractive and dieting to be easier. The app is allowed to do this through the user answering a series of questions about themselves, their physical ability and diet. Once this is done, the user chooses they’re desired goal (i.e. loose weight) and the app will develop a weekly meal plan to suit the scenario.

There will be changes into people diets, hence the reason they are using the app in the first place, however Nutrino aims to keep as many of the foods the user likes to eat in the plan as possible. This transformation can sometimes be off putting, so Nutrino aims to help those struggling. They do this through its “Grocery List” which offers the user various channels to purchase their food; this includes many top supermarkets including ASDA and Tesco.

The app has just launched on iOS and featured at this years TNW conference, worth checking out.

Nokia Whatsapp4. Nokia release a Whatsapp oriented phone

Nokia have announced the latest edition to their series of mobile handsets this week and as they have done before, will be putting a unique twist into the product. This time we will see the new Nokia Asha 210, which will run the Series 40 operating system, included with a dedicated Whatsapp button, which directs you straight to the usage of the app. Nokia along with HTC recently did this with a Facebook orientated phone, so it is no major transformation for the company.

It is believed that having Whatsapp so closely integrated with the mobile will push the service ahead of conventional SMS messages. Although it has been noted this is unlikely to have any impact of the wider market.

So the phone itself, well it is aimed at sector of the market who do not want to spend vast amounts of money or long contracts or buying phones outright. Retail price has been targeted at £42 and will be a non-touch screen. However this will offer various applications, which are currently seen on top trending handsets in the market. Nokia refused to announce how much the deal between themselves and Whatsapp was worth and stated it would wait for a customer reaction before decided whether or not to apply the feature on future models.

This is another step in the right direction for Whatsapp. After seeing the app’s popularity at holding number 1 spot in paid section of Apple’s App Store and announcing it currently has more active users than Twitter, the app clearly is becoming one of mobiles big hitters.

There is still speculation over the $1bn acquisition of Whatsapp from Internet giants Google, however nothing is yet to be confirmed.

Xbox announcement5. Xbox announces preview date for next generation console

After the much-anticipated build up since Playstation decided to promote their new console a few months back, all eyes have turned to Xbox and how they will react. Well now the American gaming giant has confirmed a date, which they will give all eager gamers the chance to see a snippet of the console.

On the 21st of May the team behind Xbox will invite press members to a special event at its campus in Redmond. An Xbox spokesperson said this week, “On Tuesday May 21st, we’ll mark the beginning of a new generation of games, TV and entertainments. On that day, we’ll be holding a special press event on the Xbox campus and we invite you to join us via the live global stream that will be available on Xbox.com, Xbox LIVE and broadcast on Spike TV if you are in the US or Canada.

On that day, we’ll share our vision for Xbox, and give you a real taste of the future. Then, 19-days later at the Electronic Entertainment Expo (E3) in Los Angeles, we’ll continue the conversation and showcase our full line up of blockbuster games.”

The console is believed to come equipped with more system memory, an eight-core processor, more advanced graphics card and a Blu-Ray drive. Obviously since this is the launch of the product, all major changes to the console have been kept quiet, although there have been various rumours. These include games via disk format becoming obsolete and online purchasing and played becoming the core of the product, however as mentioned nothing has been set.

Needless to say, I’m sure we can expect it to be big news!

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on April 26, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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