Open interviews – yes or no?

outtake

 

This week, a startup founder started an interesting discussion when he posted on his company blog – Turning Down TechCrunch.

To recap, Gittip founder Chad Whitacre asked a TechCrunch writer if he’d be willing to an ‘open interview where he would livestream a call and publish it on YouTube. The TechCrunch writer, interested in covering them, said no. Then came the blog post…

For us, this could be the best bit of PR they’ll ever do. Publications have been lining up to interview Whitacre and many have since had their calls posted to YouTube.

By far and away the best post on this topic is Martin Bryant’s for The Next Web – check it out here.

 

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on May 9, 2013, in PR and tagged , , . Bookmark the permalink. Leave a comment.

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