VERSUS IO – a client success story

funny trumpet musician strain on green background

We wanted to blow our own trumpets on the blog this week by showing off some of the amazing coverage we delivered for our Berlin-based startup client, VERSUS IO.

VERSUS IO enables users to compare consumer technology products like smartphones and tablets, cities and more. Using VERSUS IO, consumers are able to view results in a simple and clear format, without ‘information overload’ and ultimately allowing consumers to digest complex product data quickly and efficiently. It uses a unique sophisticated natural language algorithm and user interface styling that presents its results in a way that appeals to a users’ logic psyche and is incredibly useful. Simply put, it helps you navigate all of the crap out there!

We’re worked with VERSUS from the start and have enjoyed an amazing journey so far. This week we were pleased to announce that the company had close its latest round of funding. Below is some of the coverage:

TechCrunch http://techcrunch.com/2013/05/15/vio/

The Next Web http://thenextweb.com/insider/2013/05/15/versus-io/

GigaOM http://gigaom.com/2013/05/15/natural-language-comparison-service-versus-io-scores-2-8m-in-funding/

VentureBeat http://venturebeat.com/2013/05/15/versus-io-pulls-in-2-8m-from-earlybird-vc-dave-mcclure-to-compare-things/

Wall Street Journal http://blogs.wsj.com/tech-europe/2013/05/17/friday-funding-roundup-20/?mod=WSJBlog&utm_medium=twitter&utm_source=twitterfeed

Venture Village http://venturevillage.eu/versusio

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on May 17, 2013, in MUSTARD PR, tech and tagged , , , , , . Bookmark the permalink. Leave a comment.

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