Proof at how wrong a promotional stunt can go, courtesy of LG

LG G2Here’s an example of how a publicity stunt aimed at promoting a new product, with all intentions of seeing sales soar through the roof, can go terribly wrong.

Last Friday, the popular South Korean electronics company LG decided to host a promotional stunt in the capital of Seoul for the release of their new smartphone the LG G2. The team had decided to release 100 helium balloons, each with a free smartphone voucher hidden within, outside in a park situated within the South Korean capital city. The idea was that people would reach for these balloons and if they capture one with a voucher they could exchange it for a brand new smartphone, retailing at £550.

However the event turned rather sour, when a number of the public turned up with weapons including BB guns and knives attached to sticks in attempts to win the vouchers, but instead resulting in a number of injuries to other participants. It has been confirmed that seven people were injured at the event and although none of these were serious, LG have since come out and publicly stated their sincere apologies for the event and said they will cover all medical costs for those involved. They have also had to cancel other planned events due to the safety issues of last week.

The handset was release in New York last week, and is expected to be available globally with more than 130 carries within several weeks. As for LG, although it has been said any publicity is good publicity, were sure this will not be one they will soon want a repeat of.



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Posted on August 14, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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