Skype to bring 3D to video calling

Skype Star WarsBig news came from the headquarters of communications expert Skype this week in the brink of their big 10-year anniversary.

If you cast your mind back to April when Skype cause a lot of speculation after releasing an advert, which drove towards their ambition to create “body-doubles” for workers unable to travel to meetings, it might give you a bit of a clue. Yes Skype have confirmed it has developed 3D video calling although unfortunately it is unlikely to be released anytime soon. The technology has been successful in the labs of the business; however trying to implement this on a mass coverage would require further tweaking. This is mainly due to functions, which are not necessarily accessible on many devices yet.

Although there is surrounding excitement from many supporters of the technology, 3D has been scrutinised by many other organisation including ESPN and the BBC who have tried to integrate the effect, but eventually backed away from the idea, due to signs of flagging. John Lewis retailer was also quoted saying that it had seen dwindling consumer interest in 3D, which makes you ask the question, why head down this avenue?

However many other supporters of 3D including James Cameron – 3D director of Avatar – believes that these are mere speed bumps in the development and that one day we will see all of our devices using the technology, the biggest hurdle to pass is being able to view 3D without the assistance of special eyewear.

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on August 30, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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