New Kodak Alaris – a huge Kodak Moment!

kodakBig news came out of the photography industry this week, personalised imagery giant Eastman Kodak unveiled its emergence from Chapter 11 and welcomed the arrival of Kodak Alaris – the new name for the division now owned by U.K Kodak Pension Plan.

Finalised overnight on Tuesday, the acquisition of the Personalised Imaging Business by the U.K. Kodak Pension Plan (the newly named Kodak Alaris – pronounced AL– ARH-IS) will continue to provide support and expertise within four of the major business areas.

  • Film Capture, which includes some of the world’s most popular and recognisable award-winning still film for professionals and consumers;
  • RSS, a worldwide leader in instant printing with the retail instant photo kiosks offering consumers personalised photo products and the industry-leading APEX dry labs;
  • Paper and Output Systems, the broadest portfolio of high quality media, including traditional photographic paper, for a variety of professional print operations and workflow solutions for photo specialty retailers, professional and wholesale labs; and
  • EIS, the leading provider of digital souvenir photography services and solutions  at theme parks, iconic destinations & resorts

Meanwhile, Eastman Kodak itself has emerged from Chapter 11 with a fresh approach and “a bright new future”. According to Antonio Perez, chief executive of Kodak, “Kodak has emerged as a technology company serving imaging for business markets – including packaging, functional printing, graphic communications and professional services.”

Kodak is making it fundamentally clear that they will continue delivering industry leading products and services, which have become well known and trusted over a lustrous era.

As a close client of MUSTARD PR we are as excited as you should be for the new start of something big in the photography world., so we welcome Kodak Alaris with open arms!



We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on September 4, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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