Apple reveals the new iPhone/s
Apple as usual takes centre stage as it reveals its latest addition to the popular iPhone range, the iPhone 5S and iPhone 5C. At the conference in California, Apple CEO Tim Cook previewed to the masses two new products, one set to continue the innovative breach of technology in handsets (the iPhone 5S) and one, which will see Apple try to break further into the Android market with their first “affordable” product since splitting the product flagship.
So what’s new to the market, which will persuade you to put your hands back into your pockets for the latest Apple gadget? Well the iPhone 5S will introduce an all new fingerprint sensor on the home button, which will be able to identify the user when there phone is locked, and also have the ability to pay for products through the Apple’s own App Store. The 5S also boasts a 64-bit A7 chip, which will basically speed up your phone when retrieving any information or data. As well as this, Apple has identified a hugely popular market, what’s known as iPhonography, and from this added sufficient improvements to its built in camera feature, including an all new 8 megapixel iSight camera with a true-tone flash light. The iPhone 5S is set to retail between £549 for the 16GB all the way to £709 for the 64GB model.
The iPhone 5C, which is being hailed as the “affordable product – retailing at £469 and £549 (16GB & 32GB) – looks distinctly different to many other iPhone’s due to the fact it has a plastic coat, which comes in an array of colours. Very similar to the iPhone 5, the device will feature a 4-inch display and an A6 chip, but will provide users with a much healthier battery life (there biggest selling point!). The camera feature will consist of an iSight 8 megapixel product, however not be equipped with all the new features the 5S has.
I like the new 5S, it lives up to what I think many people expected, which is just an improvement on the iPhone 5, without however making any drastic design changes, which imaginably will be saved for the iPhone 6. However I don’t see the appeal for the iPhone 5C. It offers nothing groundbreaking, which could persuade me to purchase that over an out of date iPhone 5. The product itself doesn’t look desirable and the features, apart from the extended battery life offer no real improvement to back up its price tag, which again is not as healthy as Apple make it out to be.