The Big Launch

PS4It’s finally here, one week after the XBOX One burst onto the scene, which had the country in a frenzy, today was Sony’s turn to have people queuing round the block.

The PlayStation 4 had its official launch in the UK at midnight, which saw people camping overnight to be in with a chance of getting their hands on the console. The demand for the new PlayStation is so high that Amazon have already issued a statement saying that anyone who had not pre ordered the console before 13th November, would not receive it in time for Christmas.

The launch was constructed on first-come first-serve basis, as Sony try to emulate the hype caused by Microsoft last week during the XBOX One launch, which saw over a million units sold in the first 24 hours worldwide.

A large percentage of people who will inevitably miss out on the opportunity to purchase a console today – regardless of whether they pre-ordered or not – have been warned not to be fooled by deals they may find online, classed as “too good to be true” as they most definitely will be. The company NetNames, claimed they had seen an increase in offerings of cheap consoles, sometimes in countries where they have not yet been launched.

Anyone who is lucky enough to get hold of a console, will have spent a vast amount of money on it – hitting the shelves at £349 – and should be aware that either thought this is the case, let be honest, it’s never going to run error free. Sony have already published a troubleshooting guide after some users complained that a blue light continuously flashed on the front of the console affecting operation. If this is the only issue Sony are handed today, put it this way, we would be quite surprised.

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About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on November 29, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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