The ability to remain private with Instagram Direct
In an attempt to push out the competition, popular photo-sharing app Instagram has announced its latest feature, which will allow users to private message each other snaps and videos.
The upgrade is being seen as a direct effort to drive users away from Snapchat, which lets users send pictures that are erased after a few seconds. It was rumoured last month that Facebook – which own Instagram – tried to purchase Snapchat in a mass buyout worth up to £1.8billion. Since that deal didn’t go through, it seem fitting that they should introduce a new augment to Instagram, which puts it in direct competition with the social app.
Instagram Direct will allow its 150million users to send a snapshot or video to up to 15 people at a time, which will appear as a direct message in those people’s application inbox, but will only work if both sender and recipient follow each other. For the receivers who do not follow the sender, the image will be saved until a request has been accepted.
The feature is being hailed as an opportunity to allow Instagram users the freedom of communication, whilst in private. Up until now, material could be shared only publicly.