Rakuten acquires Viber for $900m
Everyone is in high spirits come Friday with the weekend beaconing and a few drinks on the town just a few hours away. However for some the beer – or should I say Champagne – will taste even sweeter tonight after a company managed to secure a $900m (£540m) buyout for there popular mobile app.
Viber the mobile app that offers free calls & text messages has over 300 million users and was bought out by Japanese internet company Rakuten in an attempt to expand its digital content into emerging markets.
Rakuten already owns online retailer Play.com and e-reader Kobo and the acquisition of Viber has been hailed as a “new strategy that will take Rakuten to a different level,” a statement which has been endorsed by Viber Chief Executive and Founder Talmon Marco.
Rakuten has seen profit margins triumph in the past year and looks to be a step in the right direction in helping Viber become aim to be one of the top communications platforms.