Facebook acquires MUSTARD PR’s Fitness & Activity Tracking Client Moves

Moves FacebookIt’s a PR jackpot – as well as an app developers dream – when a client you’ve been working with gets approached and acquired by a multinational corporation and it’s a feeling we here at MUSTARD PR are getting use to and definitely not getting tired of!

It was a delight to hear the news of Moves becoming the latest part of Facebook’s story and this is a real testament to the hard work put in especially by Sampo Karjalainen, CEO of Moves and the team over the past few years. It also was a credit to MUSTARD PR’s creative project which helped them gain global recognition through the likes of TechCrunch, TNW and The Guardian just to name a few.

The Moves team is set to join Facebook’s already existing group of people working on the improvement of products and services, while Moves app will continue to work as a standalone experience, similar to Instagram and Whatsapp. Moves say there are no intentions to bring the data to Facebook’s social graph directly or change how it operates.

Since Moves launch in January they have managed to secure 4 million downloads across iOS and Android.

From MUSTARD PR’s perspective, we now focus our attention on a different mobile tracking app Fjuul, Lets see what lies around the corner for them!



We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on April 25, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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