Tesco smartphone set to launch this year
The successful launch of the Tesco Hudl tablet in 2013 has clearly given the supermarket chain the confidence to break new and exciting boundaries, with the news of their first own-brand smartphone set to be in retail by the end of this year.
Tesco chief executive Philip Clarke told the BBC that users can expect the new device to be pre-installed with Tesco services and it is believed that Google’s Android software will run.
Whereas the Tesco Hudl was entered into the market as more of a budget device with low spec and being targeted at those with less disposable income, the smartphone is believed to take on a the “bigger” players in the market although still promising to drive an aggressive retail cost.
Considering the success of the low budget Hudl tablet – selling 500,000 units so far – it is a surprise Tesco didn’t opt for the same strategy and come in with a low-end budget smartphone. Also taking into account that Tesco plans to release the second generation Hudl this September, some would have thought a smartphone to run alongside it might have been the obvious choice.