Yahoo! acquires messaging app Blink
Blink, the mobile messaging app that self-destructs users messages once opened, has been acquired by American Internet giants Yahoo! for an undisclosed fee.
Since Marissa Mayer took the reins at Yahoo! back in 2012 her attempt to revamp the multinational company has seen them incorporate a reported 40 plus startups, however it is thought that Blink was taken over in order to poach talent rather than for the software.
The app displayed this message on its website declaring it will be temporarily shut down and it is excited at the prospect of building a new future with Yahoo! and putting their own stamp on the company.
Blink’s seven employees are reported to have started working on Yahoo!’s “smart communications” products straight away.
Social media giants Facebook bought Snapchat, which is a direct competitor of Blink, back in 2013 for a multi billion-dollar deal, which has led some people to speculation over a reported cost.
Blink had been competing for quite some while against very well established brands, not only Snapchat but many others were starting to crowed the market, so this deal may have come at the right time.