Apple launches the iPhone 6 and iPhone 6 Plus

After a long anticipated wait, Apple CEO TiiPhone 6m Cook finally unveiled the latest edition of the ever-popular iPhone, with not one but two new devices’ preparing to hit the market. The iPhone 6 and the iPhone 6 Plus were announced last night in California and have been hailed as “the biggest advancement in the history of the iPhone”.

In terms of additional features and improved software compared to their predecessor the iPhone 5S, the iPhone 6 and iPhone 6 Plus doesn’t appear to be too much to shout about – however remember the old saying “if it isn’t broke don’t fix it”, although I’m not sure that’s really appropriate for advancing technology. In fairness it does have some changes to the software, a slightly improved camera plays a big role and the A8 processor, but most notably Apple have heavily looked into improving the battery life, which is of constant annoyance for many current iPhone users.

The main improvements of the new models lie in its exterior design, with a vastly increased screen size – 4.7-inch for the iPhone 6 and 5.5-inch for the iPhone 6 Plus – being the most dramatic. Both phones are now of a higher resolution Retina display screen, which is supposable noticeable for both iPhone 5 and iPhone 5S previous users. The entire body of the devices has been transformed to have smooth rounded edges, which makes for a smooth all round feel even between the screen and body.

Both phones will be available in 16GB, 64GB and 128GB, getting rid of the 32GB that was offered with previous versions. They will differ in prices with the iPhone 6 Plus being slightly more expensive than the iPhone 6, mainly due to its superior battery and additional features in email and messenger that make the experience more like using the iPad – supposedly easier. The iPhone 6 will retail at £539 and the iPhone 6 Plus £619 for the lowest storage versions. Both handsets will go on general sale 19th September, let the queues begin!

Advertisements

About MUSTARD PR

We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on September 10, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: