Vloggers to be careful when promoting online
In an attempt to crack down on unlawful advertisement, from today video bloggers or “vloggers” will need to make sure their videos are clearly marked as promotional as to fall align with the Advertising Standards Authority (ASA).
In a crackdown by the BBC it was revealed that several UK vloggers were promoting products in exchange for financial benefit. However none of these videos highlighted were labelled as an advert or that they contained promotional value.
The company held at the forefront of all of this was Mondelez UK Ltd, who had their Oreo biscuit unofficially promoted by various vloggers across the UK. The ASA have warned the company that they need to ensure future ads in this medium are clearly signalled prior to any consumer engagement.
As you can imagine this has come to the disappointment of many vloggers as they are unsure how this will affect them monetising their blogs in the future.