Instagram now claiming more monthly users than Twitter
It was announced yesterday by CEO Kevin Systrom that Instagram has now surpassed Twitter in the number of monthly active users and it was claimed the growth shows they’re now bigger than their social competitor.
In July this year Twitter announced they had up to 284 million monthly active users, a number which is now inferior to Instagram who claim to have 300 million people accessing their photography social network each month.
Although the claim makes it sound as though Instagram is the superior of the two, the photography app still falls short (by 500 million) in terms of actual users signed up to the site, making it hard to determine really who comes out on top.
Nevertheless Instagram has seen dramatic growth since being taken over by Facebook back in 2012, another social network which boasts 1.35 billion monthly active users, standing way above both of it’s rivals.
In the same announcement, Instagram also mentioned the issue of “spammy” accounts and said they would be going through what you can imagine to be a cleansing process and deleting many accounts, which offer no value factors whatsoever. This will in turn result in people finding they have much fewer followers than they initially thought.
However the app has experience rapid growth, that much is unarguable and the plan for the future is to bring more content based around specific events making sure the app is constantly up to date with all current affairs – so basically following what rival Snapchat have implemented to their user feed with event stories.