Music streaming service Tidal aims to knock Spotify off pole position
Remember Tidal the Norwegian online streaming service created by Aspiro? Well you may recall that earlier this month Project Panther Bidco – a company controlled by rap superstar Jay Z – acquired them for a cool $56m and since then the company have obviously been rallying support form a number of A-list musicians at the music moguls dispense, resulting in the unveiling of a new look for Tidal last night.
Kanye West, Madonna, Chris Martin, Rihanna and Beyoncé amongst others all pledged their support for the site being dubbed as the first contender to Spotify. In an attempt to differentiate themselves from the market, the site aims to give fans a new way to interact with their favourite artists, including studio sessions and demo tracks from prominent artists around the world.
As you can imagine twitter played a big part with a host of artists changing their profile pictures to blue in a show of support to last nights launch, along with the hashtag #TIDALforALL.
Tidal currently runs on a £19.99 monthly subscription, a figure way above that of its rivals, however they pride themselves on offering “lossless” quality streams and under Jay Z they plan to generate exclusive content on new releases for a short period of time, meaning the platform will be the only place to experience the content. Alongside that they also intent to release a £9.99 subscription model making the service far more appealing to the mass market placing it directly alongside Spotify Premium.
Tidal are not alone in their attempt to shift Spotify off its podium with Apple, Google and YouTube all planning to launch similar service in 2015 in an attempt to get their hands on a portion of its 45 million users as we see the music industry shift quite dramatically.
Tidal is currently available in 31 countries with plans to launch in another 6 by the end of June.