Apple Pay comes to the UK

Apple PayAs we’ve said before, our phones have become so much more than just a means of contact. Combining the ability to surf the Internet, listen to music, take high quality photos and so much more proves that these gadgets really are becoming indispensible to modern day life.

Apple has now set their sights on making our pockets just that little bit lighter by introducing Apple Pay, a service which will allow UK users to pay for products and services via their iPhone’s and Apple Watches. Of course users of the new feature will be required to own one of Apple’s latest devices – Apple Pay is accessible with the iPhone 6, iPhone 6 Plus and Apple Watch, all of which contain near-field communication (NFC) chips required to make contactless payments.

For the setup users simply have to add and save their payment card details to the platform. When triggering a payment, users will have to hold their device up to a contactless card reader and scan their thumb. From there no app launch is required, the information is saved to your phone and running in the background allowing you to make easy purchases, however if you need to swap cards this will require accessing the platform.

For Apple Watch users, they will have to hold their watches up to a scanner and double click the button allocated on the side of the device.

Major credit card providers including Visa, Mastercard and American Express have already signed up with the Apple Pay scheme, and major UK banks have also recognised the feature. So far Nationwide, NatWest, Santander, MBNA and the Royal Bank of Scotland are integrated with the app, however HSBC requires a bit more time for the setup.

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We’re a savvy boutique team of brand and communication consultants working across consumer and B2B markets. We deliver strategic and creative PR campaigns that get our clients noticed no matter who they are – from start-ups to major global corporations.

Posted on July 15, 2015, in Uncategorized. Bookmark the permalink. Leave a comment.

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